He created MRT
After seeing the same challenge repeatedly: talented athletes were spending countless hours developing their technical and physical abilities but had no real process for training confidence, focus, emotional control, resilience, or their response to pressure.
Joe's work gives athletes that process.
He helps athletes develop stronger performance habits, recover more quickly after mistakes, manage emotions, compete with greater confidence, and stay focused on the things they can control.
For Joemental performance isn't about eliminating nerves, pressure, or adversity. It's about preparing athletes to handle them.
Working With Athletes and Teams
Most athletes train everything but the mental game.
Most athletes know what they should do. But when the game speeds up, pressure builds, or something goes wrong, emotions take over. They get frustrated, shut down, or carry one bad play into the next one.
They train hard, technically and physically. No one ever gave them a system for the mental side. That is the gap MRT fills.
The old way:
Hope confidence shows up on game day.
The MRT way:
Train it, like any other skill.
EIGHT PRINCIPLES. ONE SYSTEM.
Mindset Readiness Training teaches athletes to train the mental side of their game with the same intention they bring to the physical side. Simple tools to build confidence, control your response under pressure, recover from mistakes, stay focused, and lead yourself and others.
MINDSET
How you think, respond, and prepare
GOALS
Motivation, commitment, and ownership
FOCUS
Attention, awareness, and controllables
DISCIPLINE
Consistent action when motivation fades
VISUALIZATION
Mental rehearsal and preparation
ROUTINES
Habits before, during, and after performance
LEADERSHIP
Body language, communication, leading by example
CULTURE
Standards, accountability, and team impact
MENTAL PERFORMANCE IS A SKILL, NOT A TRAIT.
Where to start
FREE MASTERCLASS
The Mental Game Blueprint for Competitive Soccer Players
A free training for athletes and parents. Why talent alone is not enough, and how competitive soccer players build confidence, composure, focus, and resilience with a simple mental performance system.
Watch Free 24-DAY MRT COURSE
A self-paced course that gives athletes daily mental performance lessons, exercises, and reflection prompts to build confidence, focus, emotional control, routines, and resilience in less than one month.
Start the CourseMRT INTENSIVE
A single 90-minute one-on-one session with Joe. A focused deep-dive into your mental game that introduces the MRT framework and gives you a plan to put to work right away.
Book a CallThree steps
Watch the free masterclass. See how the mental game works and where you are leaving performance on the field.
Build your foundation. Take the 24-Day MRT Course and train the eight principles day by day.
Go deeper 1:1. Work directly with Joe through an intensive session or ongoing coaching.
Built from real performance experience
Competitive athlete background
Executive leadership and team development
Ultra-endurance training
Parent of competitive athletes
Works with youth and collegiate athletes
Brian Cain Mental Performance Mastery training
Creator of MRT
The Mental Game Blueprint for Competitive Soccer Players
A free training for athletes and parents. Learn why talent alone is not enough, and how competitive soccer players build confidence, composure, focus, and resilience with a simple mental performance system.
Send Me the Free MasterclassNo cost. Watch on your schedule.
